Sales, Marketing, Business Development, Show Manager, Management – wait…WHO?
Team Gypsy ROCKS! When it is all said and done we gypsies do it all! Whether we are in marketing and selling to our internal stakeholders (sales and BD) and ultimately our external audience with...
View ArticlePeople Along the Way…wait…Who?
Smile and Say HELLO! (Image by Ambro) One of the best things about being a tradeshow gypsy is meeting all the wonderful people along the way. I have traveled the globe and have friends all over the...
View ArticleGypsy Fun…wait…Where?
Bring it on…let the games begin! It was in here, I know it was…the fun, who didn’t pack the fun? Now that fall show season is in the throes of getting old and the gypsy Frisian horse can see the barn...
View ArticleWait…who? Strategic gypsy!
Keep an eye on the ball…or budget? Getting strategic in a creative gypsy way. Yes it is time to reevaluate the numbers and get ready gypsies; we are ALWAYS the targets for budget cuts. This happens...
View ArticleMaking a small show generate big ROI!…Wait…How?
Crazy like a fox…small show big ROI! When attending shows it is always interesting to take into consideration all the aspects of what it takes to pull one of these events off successfully! Hosts that...
View ArticleGiving It All You’ve Got! Wait….How?
One month – 15 shows4 people Instead of 2… We Got This! Well Gypsies it has been awhile since I have posted my pearls of … trade show cents! This has been a very busy show season with many new shows...
View ArticleIt Takes A Village…Wait…Where?
Village Road-Warriors! The world of shows has taken off! There are more shows than ever, as the streamlining of the “one-size-fits-all” type of show has branched out into many different market segments...
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